Sunday, December 7, 2014

Apple Is Figuring Out How To Sell An Archetype - TechCrunch








TechCrunch



Apple Is Figuring Out How To Sell An Archetype

TechCrunch

Around the time of the iPhone 5's release, I started thinking of Apple as an archetype factory. By removing extraneous detail and ornamentation, they were trimming down their devices to a definitive essence. They were making conscious decisions to ...








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