Wednesday, July 30, 2014

How to Measure Social Success in Global Organizations - AdAge.com (blog)









How to Measure Social Success in Global Organizations

AdAge.com (blog)

You run marketing for a global brand, with a worldwide goal of increasing social media reach. And when your teams report back, you see real success -- in France, organic content shares spiked; in India, brand mentions skyrocketed; Taiwan, meanwhile ...








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