Thursday, January 2, 2014

How to Stop Mismanaging Your Brands - AdAge.com









How to Stop Mismanaging Your Brands

AdAge.com

The last time I went shopping for a TV was both confusing and enlightening. And a little bit embarrassing. I was confronted with literally dozens of TVs, all beaming and blaring as if they were clamoring for my attention: "Buy me!" "Buy me!" It was ...








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