Multimedia Marketing 101: How to Navigate the Branded App-ocalypse - Mashable

Multimedia Marketing 101: How to Navigate the Branded App-ocalypse Mashable The advertising model that we've known for the last 100 years or so may be on its way out. That model went something like this: You try to complete some task — read the paper, watch a TV show, drive home from work — and the ad will interrupt what you ...